"ABC holds a narrow lead for the season in the 18- to 49-year-old demographic, thanks to freshman drama "Pushing Daisies" and the "Grey’s Anatomy" spinoff "Private Practice," which are helping the network conquer heavily contested Wednesday night.
Only half a rating point separates ABC from third-place CBS in the demo, with NBC sandwiched in between.
"Practice" overthrew NBC’s top-rated new show, "Bionic Woman," in their second airings, with "Bionic" falling sharply from its debut and "Practice" dipping only marginally. Combined with a strong premiere for "Practice" lead-in "Daisies" and a decent-performing second episode of "Dirty Sexy Money," ABC made gains in its efforts to add Wednesday to its win column this fall.
As ABC did last year when it pushed its chips to the center of the table by putting "Grey’s Anatomy" head-to-head against top-rated "CSI" and conquered Thursdays, the network took a scheduling risk this season by placing a trio of freshman shows on Wednesdays without the benefit of usual anchor "Lost" (which returns in February).
Last fall, ABC led on Wednesday out of the gate, but ceded the night to CBS when "Lost" went on early hiatus. This time, ABC wants to maintain ownership of the night for the full season."
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